Lucid Motors, a brand once known for luxury electric vehicles, is now expanding into more affordable markets. With the upcoming launch of the Lucid Gravity Touring, the company aims to offer a cost-effective alternative in the EV SUV segment. Priced at $81,550, this new model could open the door for a wider audience to experience electric driving without compromising on technology or performance. Alongside plans for even cheaper midsize EVs, Lucid’s strategy reflects the growing need to make electric vehicles accessible, practical, and appealing to everyday consumers. Let’s explore how these new developments could reshape the EV landscape in 2025 and beyond.
Lucid Car: Gravity Touring Makes EVs More Affordable in 2025
Lucid Motors is shaking up the electric vehicle (EV) market once again. After establishing itself as a luxury EV brand with high-performance models, the company is now taking bold steps to make electric driving more accessible. With the upcoming launch of the Lucid Gravity Touring, a more affordable version of its flagship electric SUV, and plans for even cheaper EVs on the horizon, Lucid is positioning itself to challenge market leaders like Tesla’s Model Y and Model 3.
Let’s take a closer look at what this means for buyers, the EV market, and the future of sustainable transportation.
Gravity Touring: A More Affordable Option for EV Buyers
Lucid’s Gravity Grand Touring, priced from $94,900, has been the brand’s primary offering in the electric SUV segment. While it boasts premium features, cutting-edge technology, and impressive range, its price tag puts it out of reach for many consumers.
That’s where the Gravity Touring comes in. Scheduled for launch later this year, the Touring variant will start at $81,550, including shipping, making it one of the most competitive full-sized EV SUVs on the market. Lucid’s decision to introduce a lower-priced option reflects its commitment to expanding its customer base and providing alternatives to traditional gas-powered trucks and SUVs.
Why Is Lucid Making EVs More Affordable?
The shift toward more affordable EVs is driven by several factors:
Broader Market Reach
Luxury EVs are a niche product. By offering lower-cost models, Lucid aims to tap into a larger audience—families, commuters, and everyday drivers who want an electric alternative without breaking the bank.
Competition from Tesla and Others
Tesla’s Model Y and Model 3 have dominated the affordable EV space, offering long range and performance at accessible prices. Lucid’s new lineup, starting at around $50,000, aims to compete head-on with these models.
Supply Chain Stabilization
Earlier production slowdowns, caused by global shortages of materials like earth magnets, are now being addressed. Lucid’s interim CEO Marc Winterhoff confirmed that the company has secured the necessary raw materials and licensing to ramp up production in the second half of 2025.
What to Expect from the Gravity Touring
The Gravity Touring isn’t just a price reduction—it’s a rethinking of features, accessibility, and practicality for mainstream drivers:
Advanced Range and Performance – While slightly scaled down from the Grand Touring, the Touring version is expected to offer competitive battery capacity and driving range, suitable for long road trips and urban commuting alike.
Technology Integration – Lucid is known for its innovative infotainment systems and driver-assistance features. The Touring variant will retain many of these, albeit in a more streamlined package.
Build Quality and Safety – Lucid maintains high safety and build standards across its lineup. Buyers can expect crash protection and advanced driver assistance to remain top priorities.
The Bigger Picture: Affordable EVs Changing the Industry
Lucid’s expansion into more affordable vehicles isn’t just a marketing move—it’s a necessary step to accelerate the EV transition globally.
Environmental Impact
Making EVs accessible to more people reduces reliance on gasoline and lowers carbon emissions, helping countries meet sustainability goals.
Economic Considerations
Lower-priced EVs reduce the upfront cost barrier, especially in segments like full-sized SUVs, where adoption has lagged due to high prices.
Charging Infrastructure Growth
As demand increases, investments in charging networks are likely to accelerate, making EVs even more practical for everyday use.
Upcoming Models: Lucid’s Strategy Beyond Gravity Touring
Lucid’s long-term strategy includes launching three midsize EVs on a new platform. These models, expected to start at around $50,000, are aimed squarely at competing in the heart of the affordable EV segment.
At the Munich Motor Show, Winterhoff revealed that another upcoming model would borrow design cues from the Gravity X concept, promising fresh aesthetics and functionality. These models are expected to hit production in late 2026, with ample funding secured to support the next phase of growth.
Challenges Still Ahead
While the move toward affordability is promising, Lucid faces several hurdles:
Brand Perception – The brand is associated with luxury and innovation. Convincing mainstream buyers to trust a lower-cost EV from Lucid will require smart marketing and proven reliability.
Competition – Tesla, Rivian, and traditional automakers are also ramping up their EV portfolios.
Supply Chain Constraints – Although materials shortages are easing, global disruptions could still affect delivery timelines and production capacity.
What This Means for You
If you’re in the market for an EV but have been deterred by high prices, Lucid’s Gravity Touring could be the perfect option. It combines the reliability and innovation Lucid is known for with a more accessible price point.
For environmentally conscious drivers, fleet operators, and daily commuters alike, Lucid’s affordable offerings could redefine expectations and make EV ownership a mainstream reality.
1. When will the Lucid Gravity Touring be available?
It’s expected to launch in the second half of 2025, with pre-orders already open.
2. How much will it cost?
Pricing will start at $81,550, including shipping, making it a competitive option in the full-size EV SUV segment.
3. Will Lucid offer more affordable EVs?
Yes! The company plans to launch midsize EVs starting at around $50,000, targeting popular segments like Tesla’s Model 3 and Model Y.
4. Why is Lucid focusing on affordability now?
With supply chain issues easing and competition increasing, Lucid is expanding its customer base and making EVs more practical for everyday users.
Lucid Motors is stepping up its game by launching the Gravity Touring, a more affordable electric SUV designed to meet the growing demand for accessible EVs. With plans for additional midsize models and improved supply chains, Lucid is paving the way for a more inclusive EV future. If you’ve been waiting for an electric vehicle that combines performance, safety, and affordability, 2025 might be the year Lucid makes it possible.
Stay tuned for updates and share your thoughts: would you consider buying a Lucid car once the Gravity Touring hits the market?
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