The festive season is almost here, and Flipkart’s Big Billion Days Sale 2025 promises to be one of the biggest events of the year for smartphone enthusiasts. Flagship devices from Apple, Google, and Samsung are expected to see massive discounts of up to ₹54,000, giving tech-savvy buyers the perfect opportunity to upgrade.
With Apple launching its new iPhone 17 series, the prices of older models like the iPhone 16, 16 Pro, and 16 Pro Max have dropped significantly. Flipkart has now announced festive discounts starting September 23, 2025, making it one of the most anticipated sales of the year.
iPhone 16 Series Prices During Flipkart Big Billion Days Sale
Apple fans can expect jaw-dropping deals this Diwali:
iPhone 16: Launched at ₹79,900, will now be available at ₹51,999, saving buyers nearly ₹28,000.
iPhone 16 Pro: Launch price ₹1,19,900; available at ₹74,999, and with a ₹5,000 bank credit, effective price drops to ₹69,999.
iPhone 16 Pro Max: Originally priced at ₹1,44,900, will now cost ₹94,999, and with credit card offers, the final price could be as low as ₹89,999, saving more than ₹54,000.
Budget-conscious buyers can also pick up the iPhone 14 for an effective price of ₹39,999. Experts caution that these prices may fluctuate during the sale, and stock is expected to sell out fast.
Google Pixel 9 and Samsung Galaxy S24 Discounts
Flipkart isn’t just focusing on Apple. Other flagship devices will also get significant price cuts:
Google Pixel 9: Originally ₹79,999, will drop to ₹34,999 with bank and exchange offers. The Pixel 9 Pro XL could cost around ₹84,999, offering up to ₹40,000 in savings.
Samsung Galaxy S24 (Snapdragon 8 Gen 3): 8GB + 128GB variant will be available under ₹40,000, down from ₹74,999.
The sale is expected to attract record demand as consumers look for premium devices at unbeatable prices.
iPhone 16 Specifications Overview
iPhone 16 comes with a 6.1-inch OLED display with 1,600 nits of peak brightness and Ceramic Shield protection. Powered by the A18 processor and 8GB RAM, it features:
48MP primary shooter with 2x telephoto and 12MP ultra-wide lens
12MP TrueDepth selfie camera with autofocus
iPhone 16 Pro and Pro Max feature larger 6.3- and 6.9-inch ProMotion LTPO OLED displays, the A18 Pro chipset, and advanced camera setups:
48MP primary, 48MP ultra-wide, and 12MP telephoto lens with 5x optical zoom
12MP front camera
These devices support Apple Intelligence features, offering smoother performance for gaming, photography, and multitasking.
Apple’s AI Leadership Shake-Up
Meanwhile, Apple is facing a shift in its AI leadership. Robby Walker, senior director of Apple’s Answers, Information, and Knowledge team, is reportedly leaving the company after over a decade. He previously oversaw Siri, Apple’s voice assistant, and his exit raises questions about the company’s AI roadmap as rivals like Google push forward with Gemini AI technology.
Apple has seen several AI experts depart in recent months, including Ruoming Pang, Mark Lee, and Tom Gunter, many of whom have joined Meta’s Superintelligence Labs. Despite this, Apple continues to integrate AI into its devices, including Siri updates and Apple Intelligence, though some upgrades are delayed until 2026.
Other Apple Highlights
Apple recently unveiled a blood pressure monitoring feature on Apple Watch Series 9, 10, 11, Ultra 2, and Ultra 3, approved by the FDA. This feature will roll out in around 150 countries, enhancing Apple’s wearable technology ecosystem.
With the launch of the iPhone 17 series and the slimmer iPhone Air, Apple is targeting tech enthusiasts looking for premium devices while offering discounts on older models.
What Buyers Should Know
The Big Billion Days Sale 2025 starts on September 23.
Discounts are limited and may change hourly, so early access is recommended.
Bank offers, credit card discounts, and exchange bonuses can significantly reduce prices.
Buyers should compare specifications and deals across platforms to get the best value.
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